Taking Things Personal.


Sir Martin Sorrell, founding CEO of WPP (the world’s largest PR Company) once said that his successor would likely not beat his performance for one simple reason. He (Sir Martin) over the years had come to take EVERY company decision personal. Hires, resignations, company performance and the like.

Everywhere in the world, from the late Lee Kuan Yew of Singapore to Muhammed Yunus of Grameen bank, there is a difference when people take things personal. Personal stories of loss, neglect, error tend to fuel the engines of innovation, pushing most to go the extra mile.

Taking things personal adds a certain level of concern, energy and depth of thought necessary to create the next best experience for the consumer. Some would even argue that those who take their work personal perform better that those who don’t.

I think it’s safe to say that the markets know when work is taken personal.


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