Every business cycle gives ample opportunity to reconsider aspirations, give in to the competition, and accede to the demands that are out of the strategic direction.
These demands tend to be sustained once given an inch of space and can wear down all efforts. This is especially true where all known efforts to advance have met with loud and clear failure.
Don’t give in, not now.
Because you owe it to humanity, to the future, to those who believe, to those who will choose to continue the struggle because you did not give in, give up or raise the white flag.
So, you can give up, but not now.
No, not now.