What Customer Loyalty Really Means


Everything, really.

The costs of getting new business are just too high, when compared with maintaining existing relationships.

Not only when things are bright, but through the tough moments.

Loyalty to the customer is also defined by creating great products, giving excellent service, leaving the customer no choice but to keep coming back.

Today’s markets can’t support a lesser kind of offering for too long.

So the options remain; get going, get better, or get beaten.


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