The Interruption


Is how great ideas are discovered.

As we continue executing our plans, hitting (or missing) target after target, the expectation is to keep our undivided attention on the goals set for ourselves. As this takes most of our attention, we tend to miss the unexpected developments in our environment. These developments are also known as interruptions.

Thing is, this is where the products of the future are.

We tend to look only for what we set out to, forgetting that the market consistently expects more. And the market doesn’t formally indicate what their updated needs and wants are – neither does it state its increasing preference for a competing item.

And so we stop to look and listen, gladly accepting (most) interruptions.



  1. jelmak1234 · May 12, 2015

    Reblogged this on jelmak1234.


    • ayoibaru · May 12, 2015

      Hi there and thanks for re blogging! Feel free to reach out!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s