Is how great ideas are discovered.
As we continue executing our plans, hitting (or missing) target after target, the expectation is to keep our undivided attention on the goals set for ourselves. As this takes most of our attention, we tend to miss the unexpected developments in our environment. These developments are also known as interruptions.
Thing is, this is where the products of the future are.
We tend to look only for what we set out to, forgetting that the market consistently expects more. And the market doesn’t formally indicate what their updated needs and wants are – neither does it state its increasing preference for a competing item.
And so we stop to look and listen, gladly accepting (most) interruptions.