What Works, What Doesn’t and Why

First, what will work as a solution to the current situation is not likely to be what worked before.

This is because things change – business environments, customer moods, Government regulations and the like.

Recall that it is not the strongest that survive, but those most adaptable to change.

Flexibility and staying open minded remain sound growth strategies because history shows that what worked before will not, in the near future.

Trying out the new ideas (yes, at the risk of losing part of current success), testing new theories (irrespective of where they may be found) and exploring fresh customer engagement models are basic for creating products and services that will connect with the customer.

Given the option, choose to be open.

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