This is the future of your firm we’re talking about here.
Please just stop churning out half baked ideas, half thought out concepts and unrefined products. This is the customer’s need we’re trying to meet. The days of being ordinary, basic, bland are really over and one must invest in risk, colour, style, creativity and consistency. Put in the hours, run the demos, listen and learn.
And soon, excellence will be a way of life, second nature, as it should be.