Businesses tend to start out with an idea which after much rework translates to a loyal customer base.
Over time and care, this base expands bringing increasing levels of success-unprecedented in some cases.
Herein lies the challenge of taking the environment for granted-suppliers, distributors and even employees- not treating them badly as such, but not treating them any better either.
As this behaviour is passed unconsciously from management to the customer, brand credibility gradually goes out the window, sales start to fall along with profits and the things necessary to keep a business in good shape.
We’ve heard this story too many times before. Resist the temptation to go with what’s convenient. Make the tough calls.
Do it differently this time.